In order to understand the current marketplace I conducted secondary research. This provided me with insights into the film locations sector, along with identifying similar products, such as travel apps and social media tools that facilitated check-in’s. I was also able to conduct primary research interviews with film location bloggers and contributors.
Once the relevant information was obtained, and core user scenarios were defined, I was then able to develop a digital idea and relevant user journeys to accompany it. These were then solidified using Sketch and InVision, and in-turn tested and refined accordingly.
Due to the spontaneity of the concept I proceeded to ideate and refine, ensuring that the final output was not only useful but also innovative and in-keeping with the MVP budget.